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The Critical Lowdown Podcast Episode 39

Revolutionizing Open Wi-Fi: A Deep Dive | In Conversation with NetExperience

NetExperience is revolutionizing the Wi-Fi ecosystem with its innovative cloud platform, empowering Managed Service Providers (MSPs) and Wireless Internet Service Providers (WISPs) with cost-effective, scalable solutions.

In this episode, we talk to Huw Rees, Vice President of Business Development at NetExperience, about the company's unique approach to OpenWiFi and its role in the disaggregated networking model.

"NetExperience’s technology provides MSPs with highly manageable Wi-Fi solutions, allowing them to scale their networks efficiently while minimizing costs," says Huw.

By focusing on cloud management and firmware for access points, NetExperience enables flexible, multi-vendor deployments, giving WISPs the ability to choose hardware from various suppliers without vendor lock-in. Their platform’s advanced security features and simplified deployment process ensure a seamless experience for both operators and end-users.

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Transcript of Podcast

 

Alan:  We're at WISPAPALOOZA 25 in Las Vegas, and I'm delighted to be joined this morning by Huw Rees, who is Vice President of Business Development for NetExperience, and he's here to talk about their cloud platform. So welcome, Huw. Thanks for joining us.

Huw: Well, thank you for inviting me.

Alan: So let's start with talking about how NetExperience technology fits into the OpenWiFi ecosystem.

Huw: I think the key here is it is a big ecosystem developed by the Telecom Infra Project. They run a number of different kind of open technology projects, but OpenWiFi and Open LAN are the two that we're involved in specifically. This is a disaggregated approach to networking, which means simply separating the software from the hardware, and we play purely in the software space. So you can't buy an access point from us, for example.
 

Alan: Which makes our relationship a perfect one, right? Because we can solve that piece of the puzzle with the hardware. And your technology includes both AP firmware as well as the cloud management. So can you explain how that works in practice?

Huw: Yes, and it's kind of essential that we do. So if you think about how this disaggregation works, it means that we have to be 100% sure that each piece of hardware that is OpenWiFi certified works with our piece of software. And the way that we do that is, as you mentioned, we have the cloud platform, and we'll speak a bit more about that to do the management and control the functionality. But NetExperience is a little bit unique in that we have two separate software development teams.

We have a development team in the cloud side, and then we have a development team purely focused on the embedded firmware inside the access points, which is a bit unusual because, of course, we don't make access points. We were an original writer of the code that is now available as open source from the TIP GitHub. Anyone can get that. And we are now also a maintainer of that code. One of the maintainers, there are other maintainers also.

What it means in practice is let's say you've done a deployment and there's an issue, that issue is going to be something NetExperience can solve because we understand the deep level firmware inside the AP as well as the cloud software and management.

Alan: Okay, great. Thanks. Can you talk a little bit about how your technology enables better experiences, Wi-Fi experiences for MSPs, particularly for their business-class customers?

Huw: The way to view this, I think, is that what we're providing is a sophisticated, highly manageable Wi-Fi solution at a low cost. I'm sure we'll talk a bit more about costs later. But the platform is a full controller platform. So that is to say it manages dense Wi-Fi. You know, think of MDUs: apartment buildings, hotels, these kind of things where you've got very dense Wi-Fi. If you let people simply plug in their own router from Best Buy, they all interfere with each other. Nobody gets good Wi-Fi. This is how we really improve that quality of experience.

Alan: Okay. Right. And as a cloud-based management platform for OpenWiFi, how do you help wireless ISPs save on hardware and software costs particularly compared to the traditional vendors that we see out there?

Huw: This, of course, is a huge reason of the success of TIP OpenWiFi, is that what we're doing really is providing that sophisticated, manageable Wi-Fi I just described, but at a much lower cost. And the reason why is this the case, is that the manufacturers that make those access points are the Taiwanese, Chinese, Vietnamese access point vendors.

To be honest, these are the folks that make the access points for all of the traditional brands anyway, but now you've got basically a white-labeled solution from them without any markup. Again, you don't buy it from us, buy it from EPS Global, there's no markup from our side. So the hardware costs are very, very competitive, and of course, what we've done in NetExperience has made our software extremely competitive too. So overall, we reckon that you're going to pay less than 50% of what you would do from a traditional vendor.

Alan: Yes, that's really what we've seen in practice as well. And it makes that very analogous to the other side of our business in open networking in the data center and the telco. It's the commodity hardware, for want of a better term for the switch, and then you pair it with the software. Let's talk a little bit about scalability then. So how does your platform enhance the scalability of Wi-Fi deployments?

Huw: So it's a very modern platform, as you can imagine. It is a Kubernetes cluster cloud deployment, which means it's sort of microservices-based. This means it's really scalable both horizontally and vertically, almost infinitely. So I can give you a couple of examples in terms of the scalability. We have a customer in India, in fact, the largest telco in India, that is in process of deploying not just thousands, tens of thousands, but hundreds of thousands of millions. So they have done that analysis, and we have done work with them to show this kind of level of scalability. So nobody needs to worry about it being scalable.

Alan: Right. Okay. Right. So you talked a little bit about how your platform supports multiple access point and switch hardware vendors. Why is this beneficial for OpenWiFi adopters?

Huw: I think there's a few reasons. Certainly one of the reasons that if we go back to the pandemic a little bit was security of supply, right? And one of the things that's amazing about this technology, to be honest, is that you can mix and match different hardware in the same network. So this is unique. I mean, you try asking Cisco if you can add a Ruckus access point into their network. No. But can you add, you know, three, four, five different vendors in TIP OpenWiFi into the same network? Yes, you can. So very, very flexible from that perspective. You may, for example, say, hey, I really like this indoor access point from vendor A, but I really like this outdoor access point from vendor B. You can actually absolutely do that in an OpenWiFi.

Alan: And again, we've seen that in practice as well.
You have a thing called a quality of experience engine. So can you talk a little bit about how that works and, you know, what are the key differentiators of your WLAN controller?

Huw: Yeah, so this is really the sophisticated radio resource management part of the controller. If I go back to that example again of an MDU, right? If you're deploying our solution, every access point is known by the system. So each access point knows all its neighbors. This enables the access points to be very finely tuned. And this is done with some ML (machine language) or AI stuff in the engine.

But also, you can, of course, humanly do it if you want to. You can make those adjustments via a support person. But the idea is that the thing self-tunes, self-manages, and automatically provides the best possible coverage with the least possible interference. So that means end users in an apartment building are getting the best possible Wi-Fi quality they can.

Alan: Okay, great. How does your approach to business and monetization features like Radius PSK (pre-shared keys) for MDUs benefit WISPs?

Huw: So I think that's a good point. I think this is a really good selling point for anybody that's deploying in MDUs specifically. The Radius PSK, or MPSK as we call it, we actually have two flavors. The MPSK is really a methodology by which you can have in an apartment building a single SSID, and yet every apartment owner has a separate pre-shared key. So these pre-shared keys are stored inside the access points for up to 1,500 keys, or if you go beyond 1,500, you can use an external Radius server to store a larger number of keys.

What are the benefits? Well, it makes it very easy for residents to move in and out of apartment buildings. They simply get an email with an access to their Wi-Fi, and their pre-shared key, which they can change, of course. And the other thing that it does, which they find really beneficial, is that what's happening in the back end is that pre-shared key is creating a VLAN for each of those apartments. And this means that they now have a private network, a private area network.
So if they go outside their apartment and down to, say, a gym or a pool or a common area, they're still on their private network, and if they say print, they're going to print in their apartment, even though they're in the common area.

Alan: We're all aware of how important security is, right? It's a huge issue, and your platform includes many security features, and how critical are those for WISPs that are deploying OpenWiFi networks?

Huw: I think they're critical for anybody deploying any network. The way, of course, we follow all of the standard Wi-Fi protocols for security, the WPA2, WPA3, etc. But in addition to that, the way that this works for kind of zero-touch provisioning is that when you install an access point in a location, that access point, each of those access points has a X.509 certificate embedded within it. And of course, the cloud does too. So the authentication takes place in a very secure manner between the access points and the cloud. So all of that management and telemetry data that's being managed is secured in addition to the general Wi-Fi security.

Alan: One of the things that we at EPS Global try to do, whether it's open networking or OpenWiFi, is to simplify the whole process. So how does NetExperience assist in that simplification for WISPs? Do you do network design and installation? Just talk a little bit about that.

Huw: So first of all, we don't do installation, but what we do do is networking design. So we will assist new customers. We will help them with best practices. We will help them with configurations. I mean, if you've ever configured even a medium-scale Wi-Fi network, there's a lot of little knobs you can turn. We will help them with that configuration. And I think one of the keys with our platform is once we've helped you with that configuration, it's stored in a profile. That profile can then be applied to all the other Wi-Fi access points automatically. So eliminating or vastly reducing the human error.

Alan: Okay. A question that we're always asked around any of the open technology is support. So can you talk a little bit about the maintenance and support that you provide and does it cover the entire solution or does the WISP have to contact hardware vendors separately?

Huw: It's a good question. And we get asked that question also all the time. The answer is very simple. We support the whole solution. So what I mean by that, if you remember my answer right at the beginning that we had these two separate development teams, so we understand the firmware inside the access point as well as the cloud. Regardless of which access point you're using, as long as it's a TIP certified Wi-Fi access point, we will support the entire solution. So if you have a problem, something's not working right, there's a bug, something you've uncovered does happen, you don't call the access point vendor at all. You call us. We will investigate because 99.99% of problems are software, not hardware. We understand the whole software stack. We can fix that problem. If it really is a hardware problem, which is very rare, but if it is, we will triage that back with the hardware vendor.

Alan: Okay, that's great because for us, when we're asked that question, it's always good to have a really simple answer for the customer. Yeah, you just call NetExperience and that's a great answer to give them rather than say you have to call somebody else. So that's great, Huw. I really appreciate it. Thanks for taking time this morning. Very informative. And if anybody has any questions, they can follow up, reach out to me and we will help you with that.

Huw: Great.

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