Datacenter Transformation 2018

A Blueprint for Open Networking

e-shelter Frankfurt 1 Data Center, September 20th 2018

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Datacenter Transformation is back!
Again this year, we’re bring together Open Networking industry leaders in one room in Frankfurt for a day of knowledge sharing and networking, many of whom spoke at the OCP Summit in San Jose in March.

This is a must-attend event for IT Professionals, Engineers and Business Leaders working in Data Centers, Mobile, Cloud, Telcos, Financial Services, Media & Broadcast and HPC. You'll learn about the technologies and hardware that form the basis of open networking from those pioneering new standards, and executing large-scale deployments through tales from the field.

The invite-only event will be held on Thursday September 20th from 10am to 5:00pm at e-shelter Frankurt 1 data center.

Get exclusive access to e-shelter's Innovation Lab

Where new ideas in cloud technology become reality. Check out what the world’s most advanced cloud technology providers are doing during a tour through of e-shelter's Innovation Lab - a test environment hosted in Europe’s largest data center network where organizations can validate their innovations faster and at lower cost, with access to market-leading tools.


Learn from the industry thought leaders and OCP founders on how to build a roadmap to SDN.


CEO at Edgecore Networks

George is a seasoned technology executive that brings more than 30 years of industry experience to Edgecore Networks Corporation’s Open (White Box / Bare Metal – SDN / NFV) and Traditional (L2/L3) Wired and Wireless Networking businesses.
George is also the GM for Accton Group Open Networking Business and the Vice Chair of Open Compute Project (OCP), Taiwan. Prior to leading Edgecore Networks, George served as SVP of R&D for Accton Technology Corporation.
Under his management, Accton’s first OCP Open Networking product won “Network World Top 20 Best Products of 2015”.


Senior Director of Marketing at Finisar

Christian Urricariet is Senior Director of Marketing at Finisar, focusing on data center and service provider solutions for customers worldwide. Since joining the company in 1999, he has held a variety of Product Management roles encompassing the 400G, 100G, 40G, 10G, 2G and 1G optical product lines. Prior to joining Finisar, he held several telecom product marketing and business development positions at Raychem Corporation, focusing on fiber optics and access network electronics products.
He holds an Electronics Engineering degree from the Buenos Aires Institute of Technology (ITBA).


SVP International Sales at Penguin

Sales and Sales Management Professional accross small and large companies. Proven track record of closing large deals accross many industries. Strategic thinker with the ability to do tactical execution.

During his time as VP Sales America's & APAC for Versant, David was responsible for all revenue in the Americas and Asia Pacific Region, both Indirect and Direct Sales Channels. My team covered Enterprise Accounts, ISV/OEM relationships, Distributors in China, India, Korea and Japan.

John Laban headshot


Open Compute Project Foundation

John Laban began his career as part of the design team for London's First Internet Exchange (Telehouse LINX-One). He was the Telecommunications Infrastructure Planning Manager for Canary Wharf London Docklands.
John has spent the last few years designing enterprise datacenters for major banks in Turkey.

In his role at the OCP Foundation, John is responsible for educating and facilitating the adoption of OCP hardware in Europe and is a sought-after keynote speaker, having presented to tens of thousands worldwide.


Regional Director Central EMEA at Big Switch Networks

Fred Tavas, born in 1970, has over 25 years of knowledge and experience working for market leading global organizations. . Fred started his career as Large-Account Manager for Dimension Data in Germany. After joining 3Com as RSM, he has worked the first time directly for a leading vendor. His next career steps with Symantec, RSA and Imperva have made him a true IT and Application Security professional.

Fred is a regular speaker at events from Gartner and IDC. He is perceived as an expert in aligning business objectives with Information Security initiatives that drive value creation for his customers.


CEO at Garland Technology

Chris Bihary has been in the network performance industry for over 20 years. His depth of knowledge and expertise surrounding network access solutions within today’s most complex data centers continues to drive the global success of Garland Technology and remains the foundation for its loyal and growing customer base.

Throughout his career, Bihary has established collaborative partnerships with technology companies to complement their product’s performance through the integration of network test access points. Prior to founding Garland Technology, Bihary was Managing Partner at Network Critical.


Watch the keynote sessions from Open Compute industry leaders at Datacenter Transformation last September.


Is the future of Data Centers Software-Defined?

John Laban - Open Compute Project Foundation

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Facebook/Cumulus Linux - the Cream of Web Scale Networking

Stefaan Eens, Cumulus Networks

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Consolidated Network Monitoring in Ultra-Low Latency Next-Gen Networks

Adam Darby, Solarflare

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e-shelter presentation

Where the Cloud meets the Ground

Marcus Köhler, e-shelter

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How Finisar is pioneering Standards in the Open Networking Stack

Christian Urricariet, Finisar Corp.

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High Performance & Scale-out Computing

David Ingersoll, Penguin Computing

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Is the Future of Datacenters Software-Defined?

All Speakers

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Open Compute

Datacenters are moving towards infrastructure consolidation and resource convergence to minimize capital expense and to maximize usage of resources.

Conference Participants

finisar-logoFinisar is a global technology leader in optical communications. Their world-class products enable high-speed voice, video and data communications for networking, storage, wireless, and cable TV applications. For 25 years, they have created critical breakthroughs in optics technology and supplied system manufacturers with the production volumes needed to meet the exploding demand for network bandwidth. Finisar's datacenter products include optical transceivers, optical engines, and active optical cables amongst others. Finisar is a regular contributor to the OCP, adding to their knowledge base with benchmark reports.

edgecoreEdgecore Networks Corporation is a wholly-owned subsidiary of Accton Technology Corporation, the leading network ODM. Edgecore Networks delivers wired and wireless networking products and solutions through channel partners and system integrators worldwide for data center, service provider, enterprise, and SMB customers. Edgecore Networks is the leader in open networking providing a full line of 1GbE, 10GbE, 25GbE, 40GbE, 50GbE, and 100GbE open and OCP switches that offer choice of NOS and SDN software for data center, telecommunications, and enterprise network use cases.

penguinFor well over a decade Penguin Computing has been the leader in developing open, Linux-based cloud and HPC solutions. With their unmatched Linux expertise, Penguin Computing offers a comprehensive portfolio of products, ranging from Linux servers and workstations to integrated, turn-key HPC clusters and cluster management software. Penguin Computing is a Platinum Tier Member of the Open Compute Project.

ocp-logoSolarflare is the leading provider of application-intelligent networking I/O software and hardware platforms that accelerate, monitor and secure network data, and is the pioneer in high-performance, low-latency 10/40GbE server networking solutions. With over 1,400 global customers, the company's products are widely used in scale-out server environments such as electronic trading, high performance computing, cloud, virtualization and big data.

solarflare-logoThe Open Compute Project (OCP) is an organization that shares designs of data center products among companies, including Facebook, Intel, Google, Apple, Microsoft, Seagate Technology, Dell, Rackspace, Ericsson, Cisco, Juniper Networks, Goldman Sachs, Fidelity, Lenovo and Bank of America.
The Open Compute Project's mission is to design and enable the delivery of the most efficient server, storage and data center hardware designs for scalable computing.

solarflare-logoe-shelter run data centers with an approximate area of 90,000 sqm at eight locations in Germany, Austria and Switzerland. Complex IT applications that are crucial to our customers' business processes have been added to the web servers from the start-up years. Our architects and engineers have developed a data center design for the security of these systems that optimizes energy efficiency and reliability taking economic efficiency into account.