Broadband Connectivity Reimagined - Turning Service ProviDers into Experience Providers
Gunter Reiss, Chief Marketing Officer, DZS
Internet Service Providers face significant challenges in supporting their subscribers with the demand for bandwidth and the number of IoT devices in households surging.
As users enjoy richer services such as 4K or even 8K video, gaming, augmented or virtual reality, and buffer free conference calls, more strain is being placed on the existing wireless infrastructure found in your average household.
In Europe alone, the number of smart light bulbs in households grew by 233% in 2021, while in the US the number of smart devices per household rose to 21 in the same year, yet as the hyper-connected world begins to take shape, accelerated by the global pandemic and changes in how we work and consume entertainment, one thing is for certain - the need for speedy reliable broadband is here to stay.
Research shows 49% of households have changed providers over concerns about their Quality of Experience. So what now for Service Providers who want fewer truck rolls, loyal subscribers, and reduced churn? How can they transform into experience providers, deliver new revenue generating services, and gain unprecedented end-to-end visibility into their networks?
We had the pleasure of speaking to Gunter Reiss who is the Chief Marketing Officer of DZS, to discuss how Service Providers can provide a richer experience to their end customers, while in turn reducing truck rolls, customer churn and create new revenue streams.